Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wilson ; a paradigm shift and prospection through expanded roles of buyers and sellers
Naresh K. Malhotra; Can Uslay; Nelson Oly Ndubisi
| Year of publication: |
2008
|
|---|---|
| Authors: | Malhotra, Naresh K. ; Uslay, Can ; Ndubisi, Nelson Oly |
| Other Persons: | Lichtenthal, J. David (reviewed) ; Mummalaneni, Venkatapparao (contributor) ; Wilson, David T. (contributor) |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 15.2008, 2, p. 204-217
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Marketing | USA | United States | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003814692