Commentary on behavioral price research : the role of subjective experiences in price cognition
Manoj Thomas
| Year of publication: |
2013
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|---|---|
| Authors: | Thomas, Manoj |
| Other Persons: | Cheng, Lillian L. (reviewed) ; Monroe, Kent B. (reviewed) |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 26519550. - Vol. 3.2013, 3, p. 141-145
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010186084