Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Arun Sundararajan
| Alternative title: | The twilight of brand and consumerism? |
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| Year of publication: |
2019
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| Authors: | Sundararajan, Arun |
| Other Persons: | Eckhardt, Giana M. (contributor) ; Houston, Mark B. (contributor) ; Jiang, Baojun (contributor) ; Lamberton, Cait (contributor) ; Rindfleisch, Aric (contributor) ; Zervas, Georgios (contributor) |
| Subject: | blockchain | brand equity | cultural dynamics | cultural meaning | digital trust | gift economy | platform | prosocial behavior | reputation | sharing economy | trust | Vertrauen | Confidence | Share Economy | Sharing economy | Konsumentenverhalten | Consumer behaviour | Reputation | Markenführung | Brand management | Digitalisierung | Digitization | Digitale Plattform | Digital platform | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242919868965 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012176112