Commercial management : theory and practice
David J. Lowe
| Year of publication: |
2013
|
|---|---|
| Authors: | Lowe, David |
| Publisher: |
Chichester, West Sussex : Wiley-Blackwell |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Vertrag | Contract | Management | Projektmanagement | Project management | Großbritannien | United Kingdom | Werbung | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVIII, 503 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-4051-2468-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010215032