Commercializing technology innovation : learning from failures in high-tech markets
Year of publication: |
2011
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Authors: | Chiesa, Vittorio ; Frattini, Federico |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, 4, p. 437-454
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Subject: | Hochtechnologie | High technology | Elektronisches Produkt | Electronic product | Produktentwicklung | New product development | Markteintritt | Market entry |
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