Commit on effort or sales? : value of commitment in live-streaming e-commerce
Yongbo Xiao, Jing Yu and Sean X. Zhou
| Year of publication: |
2024
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|---|---|
| Authors: | Xiao, Yongbo ; Yu, Jing ; Zhou, Sean Xiang |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 33.2024, 11, p. 2241-2258
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| Subject: | Live-streaming e-commerce | Sales commitment | Effort commitment | Commission rate | Supply chain management | Electronic Commerce | E-commerce | Lieferkette | Supply chain | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Mitarbeiterbindung | Employee retention | Theorie | Theory | Lieferantenmanagement | Supplier relationship management | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10591478241270119 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015484630