Commitment and Trust in Cross-National Channel Relationships: An Investigation of U S-Mexican Trade Relationships - Cross-national channel relationships are becoming increasingly important, so it is time for research in the channels literature to continue beyond a focus of channel relationships within a single country or channel design for market entry. The author presents a model of commitment in ...
Year of publication: |
1999
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Authors: | LaBahn, Douglas W. |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 7.1999, 1-2, p. 121
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