Committing millennials toward recycling and environmental preservation
Year of publication: |
January-June 2016
|
---|---|
Authors: | Loureiro, Sandra Maria Correia ; Kaufmann, Hans Rüdiger |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 2, p. 224-237
|
Subject: | affective commitment | environmental preservation | Millennials | pleasant arousal | Portugal | promotion | self-expressive recycling | societal marketing | Kreislaufwirtschaft | Recycling | Umweltökonomik | Environmental economics | Theorie | Theory | Naturschutz | Nature conservation | Umweltpolitik | Environmental policy | Altersgruppe | Age group |
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