Communicating corporate responsibility to fit consumer perceptions : how sincerity drives event and sponsor outcomes
Year of publication: |
December 2017
|
---|---|
Authors: | Scheinbaum, Angeline Close ; Lacey, Russell ; Liang, Ming-Ching |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 57.2017, 4, p. 410-421
|
Subject: | event sponsorship | Corporate Social Responsibility | Corporate social responsibility |
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