Communicating green fashion across different cultures and geographical regions
Year of publication: |
June 2018
|
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Authors: | Dickenbrok, Corinna ; Martinez, Luis F. |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 15.2018, 2, p. 127-141
|
Subject: | Eco-fashion | Sustainability | Cross-cultural issues | Communication | Brand awareness | Mode | Fashion | Kommunikation | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Interkulturelles Management | Cross-cultural management | Nachhaltigkeit |
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