Communicating organizational identity as part of the legitimation process : a case study of small firms in an emerging field
Year of publication: |
2020
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Authors: | Huang-Horowitz, Nell C. ; Evans, Sandra K. |
Published in: |
International journal of business communication : IJBC ; a publication of the Association of Business Communication. - Los Angeles, Calif. : Sage, ISSN 2329-4892, ZDB-ID 2754771-1. - Vol. 57.2020, 3, p. 327-351
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Subject: | organizational identity | values | small firms | legitimacy | emerging fields | Unternehmenskultur | Corporate culture | KMU | SME | Organisationsforschung | Organizational research | Legitimität | Legitimacy | Verhalten in Organisationen | Organizational behaviour |
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