Communicating social value : an experimental study on credible communication and social enterprises
Annika Becker, Carolin J. Waldner, Laura J. Nitsch, Stefan Trautwein
| Year of publication: |
2023
|
|---|---|
| Authors: | Becker, Annika ; Waldner, Carolin ; Nitsch, Laura J. ; Trautwein, Stefan |
| Subject: | communication | experimental design | message credibility | social enterprise | source credibility theory | theory of planned behavior | Sozialwirtschaft | Social economy | Kommunikation | Communication | Experiment | Glaubwürdigkeit | Credibility | Politische Kommunikation | Political communication | Nonprofit-Organisation | Nonprofit organization | Spieltheorie | Game theory |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/nml.21529 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014278681