Communicating the family firm brand : antecedents and performance effects
Susanne Beck, Reinhard Prügl, Katharina Walter
| Year of publication: |
2020
|
|---|---|
| Authors: | Beck, Susanne ; Prügl, Reinhard ; Walter, Katharina |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 38.2020, 1, p. 95-107
|
| Subject: | Family business brand | Family firm image | Branding strategy | Mixed methods design | Familienunternehmen | Family business | Markenführung | Brand management | Firmenimage | Corporate reputation | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.emj.2019.04.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012211565