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Ericksonian therapy as a grounding for a theory of persuasive marketing dialouge
Miles, Chris, (2015)
Umsetzung der integrierten Kommunikation : Anreizsysteme zur Implementierung integrierter Kommunikationsarbeit
Boenigk, Michael, (2001)
Developing effective communications strategy : a benefit segmentation approach
Haley, Russell I., (1985)
Marketing in the E.E.C.
Bolt, Gordon John, (1973)
Market and sales forecasting
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Market and sales forecasting - a total approach
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