Communicating with patients through Facebook : the case of dental healthcare services
Year of publication: |
2019
|
---|---|
Authors: | Nobre, Helena ; Szczygiel, Nina ; Condé-Pinto, Mariana |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 18.2019, 4, p. 527-548
|
Subject: | online social networks | social network websites | dental healthcare services | dental clinics | Facebook | healthcare social media marketing | Social Web | Social web | Gesundheitsversorgung | Health care | Online-Marketing | Internet marketing | Gesundheitswesen | Health care system | Krankenhaus | Hospital | Dienstleistungsqualität | Service quality | Soziales Netzwerk | Social network | Zahnärzte | Dentists |
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