Communication during pandemic : who should tweet about COVID and how?
Alex Yao
| Year of publication: |
2023
|
|---|---|
| Authors: | Yao, Alex |
| Subject: | consumer engagement | covid-19 | luxury brand | Marketing communication | text analysis | twitter | Coronavirus | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Luxusgüter | Luxury goods | Epidemie | Epidemic | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Kommunikation | Communication |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2022.2113911 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553100