Communication in international business-to-business marketing channels - Does culture matter?
|Year of Publication:||
|Contributors:||Rosenbloom, Bert; Larsen, Trina|
|Type of Publication:||Article|
|Title record from database:|| OLC-SSG Economic Sciences|
|Availability:||More access options|
|More options (other):|
|Description not available.|
Saved in bookmark lists
Similar items by author
The influence of leadership style on co-operation in channels of distribution
By: Mehta, Rajiv Published: (1996)
Global Sales Manager Leadership Styles: The Impact of National Culture Applying the most effective leadership style (participative, supportive, directive, or achievement-oriented) in specific cultural environments can provide global sales managers with powerful tools for successfully managing their diverse salespeople on a global basis. This conceptualization seeks to advance our current ...
By: Larsen, Trina Published: (1999)
The impact of cultural differences in U.S. business-to-business export marketing channel strategic alliances
By: Mehta, Rajiv Published: (2006)