Communication in international business-to-business marketing channels - Does culture matter?
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|Authors:||Rosenbloom, Bert ; Larsen, Trina|
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 32.2003, 4, p. 309-316
Mehta, Rajiv, (2006)
Mehta, Rajiv, (1996)
Global Sales Manager Leadership Styles: The Impact of National Culture Applying the most effective leadership style (participative, supportive, directive, or achievement-oriented) in specific cultural environments can provide global sales managers with powerful tools for successfully managing their diverse salespeople on a global basis. This conceptualization seeks to advance our current ...
Larsen, Trina, (1999)
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