Communication preferences of business-to-business buyers for receiving initial sales messages : a comparison of media channel selection theories
Abram D. Anders, Joshua T. Coleman, and Stephen B. Castleberry
| Year of publication: |
2020
|
|---|---|
| Authors: | Anders, Abram D. ; Coleman, Joshua T. ; Castleberry, Stephen Bryon |
| Subject: | business-to-business | communication | e-mail | media channel selection | sales messages | voice mail | B-to-B-Marketing | Business-to-business marketing | Vertriebsweg | Distribution channel | E-Mail | E-mail | Kommunikation | Communication | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Kommunikationsmedien | Communication media | Interne Kommunikation | Internal communication | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/2329488417702476 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012229563