COMMUNICATION TECHNOLOGY - The Six Key Dimensions of Understanding Media - The Genre Model can help in evaluating how a new communication technology may fit into your specific corporate environment.
| Year of publication: |
2008
|
|---|---|
| Authors: | Yates, Joanne ; Orlikowski, Wanda J. ; Jackson, Anne |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 49.2008, 2, p. 63-69
|