Communities as nested servicescapes
Year of publication: |
May 2017
|
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Authors: | Sheng, Xiaojing ; Simpson, Penny M. ; Siguaw, Judy A. |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 20.2017, 2, p. 171-187
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Subject: | servicescape | older consumers | loyalty | servicescape engagement | nested relationships | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Ältere Menschen | Elderly people | Ladengestaltung | Store design | Kundenzufriedenheit | Customer satisfaction |
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