Community building and early public relations : pioneer women's role on and after the Oregon trail

Part I. Overview -- (Re)discovering the past for understanding public relations history today -- Re-examining the American west's lure and women's role representations -- Part II. Gendering and expanding roles as early public relations work -- Interrogating pioneer women's role as caretaker/advocate -- Exploring public relations from the care perspective: pioneer women's role as community builder of meeting houses and schools -- Civilizing function: pioneer women and religion -- Part III. Ideologies, women's work, and the 'female frontier' -- Understanding pioneer women's agency and leadership -- Expanding women's role: emotional connection for social cohesion theme and complicity -- Concluding thoughts and direction for discovering more women's voices for public relations history.