Community identification increases consumer-to-consumer helping, but not always
| Year of publication: |
2013
|
|---|---|
| Authors: | Johnson, Zachary ; Massiah, Carolyn ; Allan, Jeffrey |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 30.2013, 2 (15.3.), p. 121-129
|