Company websites and mobile apps versus social media : which service experience creates more customer value for online travel agencies?
Ja-Shen Chen, Piyanoot Kamalanon, Thanyamai P. Janupiboon
| Year of publication: |
2022
|
|---|---|
| Authors: | Chen, Ja-Shen ; Kamalanon, Piyanoot ; Janupiboon, Thanyamai P. |
| Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 16.2022, 4, p. 1081-1110
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| Subject: | Company platform | Online travel agency | Political instability | Service experience | Social influence | Social media | Social Web | Social web | Reisevermittler | Travel agency | Website | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Online-Marketing | Internet marketing | Dienstleistungsqualität | Service quality | Mobile Anwendung | Mobile application | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-022-00511-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013459534