Comparative Advertising and In-Store Displays
Year of publication: |
2009
|
---|---|
Authors: | Shaffer, Greg ; Zettelmeyer, Florian |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 28.2009, 6, p. 1144-1156
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | game theory | channel coordination | comparative advertising | distribution channel |
-
Managing channel profits when retailers have profitable outside options
Inderst, Roman, (2019)
-
Gholami, Reza Azad, (2019)
-
When showrooming increases retailer profit
Kuksov, Dmitri, (2018)
- More ...
-
Shaffer, Greg, (2002)
-
Advertising in a Distribution Channel
Shaffer, Greg, (2004)
-
Comparative advertising and in-store displays
Shaffer, Greg Eric, (2009)
- More ...