A comparative analysis of the profiles of entrepreneurs in Poland and Ukraine : methodological tools and experience from pilot studies

The purpose of the article is to present the results of a parallel survey of entrepreneurs in Poland and Ukraine aimed at identifying and measuring their common and distinctive characteristics. The main research methods include a questionnaire, comparative analysis using the Chi-square independence test (set at a significance level of 0.05), and a focus group. Secondary methods included analysis and synthesis, induction and deduction, logical and historical reasoning, and the principle of concreteness of truth. The comparative quantitative analysis of the profiles of Polish and Ukrainian entrepreneurs serves as a contribution and adds value to the development of this academic and practical problem. By employing a well-founded epistemological triad of "national business cultures", "organizational (corporate) cultures", and "entrepreneurs' profiles", this study enhances the understanding of how to leverage the strengths of entrepreneurs in Poland and Ukraine. This analysis not only highlights the advantages but also aims to minimize the consequences of the relevant weaknesses, which are inherent to entrepreneurs globally. It provides a framework for implementing joint investment projects in the context of geopolitical challenges and the transformation of pan-European markets for goods and services.