Comparative study of in-store mobile commerce applications and feature selection, targeted at enhancing the overall shopping experience
Electra Safari and Dimitrios Zissis
| Year of publication: |
2015
|
|---|---|
| Authors: | Safari, Electra ; Zissis, Dimitrios |
| Published in: |
Mobile electronic commerce : foundations, development, and applications. - Boca Raton, Fla. [u.a.] : CRC-Press, ISBN 978-1-4665-9090-8. - 2015, p. 107-129
|
| Subject: | Mobile Business | Mobile business | Anwendungssoftware | Application software | Einkaufszentrum | Shopping center | SB-Warenhaus | Hypermarket | Kundenservice | Customer service | Griechenland | Greece |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010494948