Comparative versus noncomparative ads : the moderating role of ad credibility and its determinants
Sukumar Venkatesan Kavanoor
| Year of publication: |
1995
|
|---|---|
| Authors: | Kavanoor, Sukumar Venkatesan |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 220 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Oxford, Miss., Univ., Diss., 1995 |
| Source: |
Persistent link: https://www.econbiz.de/10004672481