Comparing AI-based and traditional prospect generating methods
Christian Stadlmann and Andreas Zehetner
| Year of publication: |
2022
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|---|---|
| Authors: | Stadlmann, Christian ; Zehetner, Andreas |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 2, p. 160-174
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| Subject: | commercial data | data mining | method comparison | prospecting | systematic manual web research | Data Mining | Data mining | Wissenschaftliche Methode | Scientific method | Statistische Methode | Statistical method |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2021.1987973 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012801963