Comparing digital strategies and social media usage in B2B and B2C industries in Spain
David López-López and Giovanni Giusti
| Year of publication: |
2020
|
|---|---|
| Authors: | López-López, David ; Giusti, Giovanni |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 27.2020, 2, p. 175-186
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| Subject: | B2B | B2C | cluster analysis | Digital strategies | digital tactics | Social Web | Social web | Spanien | Spain | Digitalisierung | Digitization | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Clusteranalyse | Cluster analysis | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Strategisches Management | Strategic management | Digitale Medien | Digital media | Geschäftsmodell | Business model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2020.1748377 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012259328