Comparing online travel review platforms as destination image information agents
Year of publication: |
2021
|
---|---|
Authors: | Guo, Xinxin ; Pesonen, Juho ; Komppula, Raija |
Published in: |
Information technology & tourism. - New York, NY [u.a.] : Cognizant Communication, ISSN 1943-4294, ZDB-ID 2099258-0. - Vol. 23.2021, 2, p. 159-187
|
Subject: | Online travel reviews (OTRs) | Content analysis | Destination image | Destination attributes | China | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Reisevermittler | Travel agency | Markenimage | Brand image | Digitale Plattform | Digital platform | Tourismusregion | Tourism destination | Bibliometrie | Bibliometrics | Tourismus | Tourism | Electronic Commerce | E-commerce | Social Web | Social web | Herkunftsbezeichnung | Designation of origin |
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