Comparing the effectiveness of social media endorsers for mass and luxury markets
Year of publication: |
2023
|
---|---|
Authors: | Ben Yahia, Imene ; Al-Mudahka, Lolwah |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 18.2023, 2/3, p. 202-219
|
Subject: | influencer marketing | social media | endorsement | celebrity | social commerce | Social Web | Social web | Celebrity-Werbung | Celebrity endorsement | Luxusgüter | Luxury goods | Online-Marketing | Internet marketing |
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