Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Katarina Panic and Verolien Cauberghe; Patrick De Pelsmacker
| Year of publication: |
2013
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|---|---|
| Authors: | Panic, Katarina ; Cauberghe, Verolien ; Pelsmacker, Patrick de |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 42.2013, 2/3, p. 264-273
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| Subject: | Fernsehwerbung | Television advertising | Computerspiel | Video game | Werbung | Advertising | Werbewirkung | Advertising effects | Zielgruppe | Target group | Kinder | Children |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009778508