Comparison of customer response models
| Year of publication: |
2009
|
|---|---|
| Authors: | Olson, David ; Cao, Qing ; Gu, Ching ; Lee, Donhee |
| Published in: |
Service Business. - Springer. - Vol. 3.2009, 2, p. 117-130
|
| Publisher: |
Springer |
| Subject: | RFM | Customer segmentation | Neural networks | Decision tree models | Logistic regression |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008515393