Comparison of Two Methods for Customer Differentiation
Year of publication: |
2014
|
---|---|
Authors: | Gabor, Adriana F. |
Other Persons: | Yang, Guangyuan (contributor) ; Axsater, Sven (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (31 p) |
---|---|
Series: | ERIM Report Series Reference ; No. ERS-2014-003-LIS |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 15, 2014 erstellt |
Other identifiers: | 10.2139/ssrn.2398435 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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