Comparisons of media types and congruence in positioning of service brands
Charles Blankson; Stavros P. Kalafatis; Stanley Coffie; Markos H. Tsogas
| Year of publication: |
2014
|
|---|---|
| Authors: | Blankson, Charles ; Kalafatis, Stavros P. ; Coffie, Stanley ; Tsogas, Markos H. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 3, p. 162-179
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| Subject: | Advertising | Qualitative research | Financial services | Media | Positioning | Quantitative methods | Brand communication | Markenführung | Brand management | Werbewirkung | Advertising effects | Werbung | Finanzdienstleistung | Mediensektor | Media industries | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010393869