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Compensation Plans for Single- and Multi-Product Salesforces: An Application of the Holmstrom-Milgrom Model
Lal, Rajiv, (1993)
The Effects of Brand Loyalty on Competitive Price Promotional Strategies
Raju, Jagmohan S., (1990)
Salesforce Compensation Plans: An Agency Theoretic Perspective
Basu, Amiya K., (1985)