Compensatory consumption and unplanned purchases : the moderating role of the decision frame effect
Jungkeun Kim, Eunji Lee, Suh-Young Irene Park, Namho Chung and Chulmo Koo
| Year of publication: |
2024
|
|---|---|
| Authors: | Kim, Jungkeun ; Lee, Eunji ; Park, Suh-Young Irene ; Chung, Namho ; Koo, Chulmo |
| Subject: | choice architecture | Compensatory consumption | decision frame effect | psychological marketing strategy | reference price | unplanned purchase | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Prospect Theory | Prospect theory | Kaufentscheidung | Purchase decision | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2024.2309195 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014513631