Competence branding : a strategic differentiation approach for business organizations
Year of publication: |
2015
|
---|---|
Authors: | Otubanjo, Olutayo ; Amujo, Olusanmi C. ; Alleyne, Lloydon B. |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 24.2015, 2/3, p. 149-169
|
Subject: | Core competence | corporate branding | differentiation | Markenartikel | Brand | Markenführung | Brand management | Kernkompetenz | Core competency | Strategisches Management | Strategic management | Markenarchitektur | Brand architecture | Kompetenz | Competence | Wettbewerb | Competition |
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