Competence branding : a strategic differentiation approach for business organizations
Olutayo Otubanjo; Olusanmi C. Amujo; Lloydon B. Alleyne
| Year of publication: |
2015
|
|---|---|
| Authors: | Otubanjo, Olutayo ; Amujo, Olusanmi C. ; Alleyne, Lloydon B. |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 24.2015, 2/3, p. 149-169
|
| Subject: | Core competence | corporate branding | differentiation | Kernkompetenz | Core competency | Markenführung | Brand management | Strategisches Management | Strategic management | Markenartikel | Brand | Kompetenz | Competence | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Wettbewerb | Competition | Produktdifferenzierung | Product differentiation |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011408866