Competing in a service economy : how to create a competitive advantage through service development and innovation
Anders Gustafsson ; Michael D. Johnson
| Year of publication: |
2003 ; 1. ed.
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|---|---|
| Authors: | Gustafsson, Anders ; Johnson, Michael D. |
| Publisher: |
San Francisco, CA : Jossey-Bass |
| Subject: | Customer services | Management | Service industries | Technological innovations | Competition | Dienstleistung | Innovation | Wettbewerb |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 190 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7879-6156-6 |
| Classification: | Dienstleistungen: Allgemeines ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004727850