Competing in the new economy through large scale collaborative ventures (LSCV): a strategic marketing approach based on a study of the multifunction polis.
Year of publication: |
2005
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Authors: | Briggs, Maxwell |
Subject: | Marketing not elsewhere classified | New economy | globalisation | industry development | collaborative venture | multifunction polis |
Type of publication: | Article |
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Type of publication (narrower categories): | Congress Report |
Notes: | Briggs, Maxwell (2005) Competing in the new economy through large scale collaborative ventures (LSCV): a strategic marketing approach based on a study of the multifunction polis. In 9th International Conference on Marketing and Development. |
Source: | BASE |
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