Competing with customer returns policies
Year of publication: |
1-15 April 2016
|
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Authors: | Chen, Jing ; Chen, Bintong |
Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 54.2016, 7/8 (1/15.4.), p. 2093-2107
|
Subject: | customer returns | returns policy | pricing | competition | market segmentation | Marktsegmentierung | Market segmentation | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Marketingmanagement | Marketing management | Beschwerdemanagement | Complaint management | Wettbewerb | Competition | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade |
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