Competing with loyalty : how to design successful customer loyalty reward programs
Alina Nastasoiu, Mark Vandenbosch
| Year of publication: |
2019
|
|---|---|
| Authors: | Nastasoiu, Alina ; Vandenbosch, Mark B. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 62.2019, 2, p. 207-214
|
| Subject: | Loyalty programs | Sustainable competitive advantage | Customer rewards programs | Customer incentives | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Wettbewerbsvorteil | Competitive advantage | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2018.11.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011995687