Competition and advertising in specialized markets : a study of the U.S. pharmaceutical industry
Year of publication: |
Oct. 2005
|
---|---|
Other Persons: | Bhattacharyya, Amrita (contributor) |
Institutions: | Boston College / Department of Economics (contributor) |
Publisher: |
Chestnut Hill, Mass. : Boston College, Dept. of Economics |
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Wettbewerb | Competition | Spieltheorie | Game theory | Pharmaindustrie | Pharmaceutical industry | USA | United States |
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