Competition and combative advertising : an historical analysis
Year of publication: |
2011
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Authors: | Beard, Fred K. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 31.2011, 4, p. 387-402
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Subject: | Werbung | Advertising | Vergleichende Werbung | Comparative advertising | Wettbewerb | Competition | Ökonomische Ideengeschichte | History of economic thought |
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