Competition and crowd-out for brand keywords in sponsored search
Andrey Simonov, Chris Nosko, Justin M. Rao
| Year of publication: |
March-April 2018
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|---|---|
| Authors: | Simonov, Andrey ; Nosko, Chris ; Rao, Justin M. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 2, p. 200-215
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| Subject: | advertising | paid search | field experiments | causal inference | electronic commerce | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Electronic Commerce | E-commerce | Werbewirkung | Advertising effects | Feldforschung | Field research | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2017.1065 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011864713