Competition and marketing strategies in the pharmaceutical industry
Year of publication: |
1977
|
---|---|
Authors: | Slatter, Stuart S. ; Slatter, Stuart St. P. |
Publisher: |
London : Croom Helm |
Subject: | Arzneimittelindustrie | Arzneimittelmarkt | Großbritannien | Pharmaindustrie | Pharmaceutical industry | Marketingmanagement | Marketing management | Wettbewerb | Competition | Pharmaceutical market | Wettbewerbsstrategie | Competitive strategy | Internationaler Wettbewerb | International competition | USA | Marketing | Pharmazeutische Industrie |
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