Competition and marketing strategies in the pharmaceutical industry
Stuart St. P. Slatter
| Year of publication: |
1977
|
|---|---|
| Authors: | Slatter, Stuart S. ; Slatter, Stuart St. P. |
| Publisher: |
London : Croom Helm |
| Subject: | Arzneimittelindustrie | Arzneimittelmarkt | Großbritannien | Pharmaindustrie | Pharmaceutical industry | Marketingmanagement | Marketing management | Wettbewerb | Competition | Pharmaceutical market | Wettbewerbsstrategie | Competitive strategy | Internationaler Wettbewerb | International competition | USA | Marketing | Pharmazeutische Industrie |
| Extent: | 150 S graph. Darst 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 146 - 148 |
| ISBN: | 0-85664-396-3 |
| Classification: | Pharmazie, Pharmazeutika |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000001252