Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy
Melanie Randle; Friedrich Leisch
| Year of publication: |
2013
|
|---|---|
| Authors: | Randle, Melanie ; Leisch, Friedrich ; Dolnicar, Sara |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 8, p. 689-704
|
| Subject: | brand image | competition | collaboration | non-profit marketing | volunteers | Nonprofit-Organisation | Nonprofit organization | Markenimage | Brand image | Ehrenamtliche Arbeit | Voluntary work | Markenführung | Brand management | Personalbeschaffung | Recruitment | Wettbewerb | Competition | Nonprofit-Marketing | Nonprofit marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010197486