Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence

OmarA. Alghamdi, Gomaa Agag

Year of publication:	2024
Authors:	Alghamdi, Omar A. ; Agag, Gomaa
Subject:	and Longitudinal analysis \| Competitive advantage \| Data driven innovation capabilities \| Dynamic capabilities view \| Market turbulence \| Marketing agility \| Wettbewerbsvorteil \| Dynamische Kompetenzen \| Dynamic capabilities \| Innovation \| Ressourcenorientierter Ansatz \| Resource-based view \| Innovationsmanagement \| Innovation management \| Längsschnittanalyse \| Longitudinal analysis \| Wettbewerbsstrategie \| Competitive strategy

freely available

Full text |

More access options

doi.org

Check Google Scholar

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1016/j.jretconser.2023.103547 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014460768

A service of the