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Competitive Advantage Through Innovate Pricing Strategies : The case of the airline Industry

This paper analyses the success of fast growing low-cost carrier and their pricing strategies.
Year of publication:
2004-11-01
Authors: Knorr, Andreas ; Zigova, Slivia
Published in:
Publisher: Universität <Bremen>
Subject: Preispolitik | pricing policy | Luftverkehr | Kostenführerschaft
freely available
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  • 1. Introduction
  • 2. The Crucial, Yet Underrated Role of Pricing in the Marketing Mix
  • 3. The Airline Industry
  • 4. The Impact of Airline Deregulation on Pricing Strategies
  • 5. Conclusion
Persistent link: https://www.econbiz.de/10005850511
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