Competitive Advantage Through Innovate Pricing Strategies : The case of the airline Industry
| Year of publication: |
2004-11-01
|
|---|---|
| Authors: | Knorr, Andreas ; Zigova, Slivia |
| Published in: | |
| Publisher: |
Universität <Bremen> |
| Subject: | Preispolitik | pricing policy | Luftverkehr | Kostenführerschaft |
- 1. Introduction
- 2. The Crucial, Yet Underrated Role of Pricing in the Marketing Mix
- 3. The Airline Industry
- 4. The Impact of Airline Deregulation on Pricing Strategies
- 5. Conclusion