Competitive Advertising Strategies and Market-Size Dynamics: A Research Note on Theory and Evidence
| Year of publication: |
2006
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| Authors: | Nguyen, Dung ; Shi, Lei |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 52.2006, 6, p. 965-973
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